fitness first.

so the other day while walking past HUB music store on the corner of Oxford and Riley streets, i was pestered by some buff dudes in tight singlets and cheesy white smiles trying to get me to sign up to the Fitness First around the corner. Ultimately, I'm still gym-membership less, and probably a quite few McNuggets too heavy. However, if FF Australia decided to run these ads, as seen in the very design savy Netherlands, maybe, just maybe, I might have a long hard think about joining. Now, if only I cought a bus.

This genius piece of simple, beautiful guerilla marketing is the baby of studio N=5, with unsuspecting commuters announcing their weights with the flashy red sign for all to read. A little confrunting, but, then again, who's to blame right?

via coolhunter
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